Did you know men’s skin has unique characteristics and needs? Did you know men’s skin is more susceptible to environmental stressors, more prone to irritation and redness, and can experience early transepidermal water loss (the amount of water that evaporates from the skin)? 

Well thats what I’m here for…to break the news and educate on skin health.

Men’s skin also experiences increased sebum production and larger, more visible pores.

However all that being said I know men prefer to keep their daily grooming routine as simple as possible and they expect to see results, fast.

That is why I offer up 3 easy steps for my guys with a skinbetter regimen that addresses both of these desires. 

Heres what that looks like: Morning and night, cleanse your face with our Oxygen Infusion Wash for a refreshing burst of skin-energizing oxygen. This lightweight foam removes oil buildup and lightly exfoliates the skin (good for ingrown prevention and prior to sunscreen application) and features slow-releasing alpha hydroxy acids that instantly purify and refresh the skin.

For sensitive skin, the Cleansing Gel is a great option. This unscented foaming gel gently, but thoroughly, cleanses the skin to remove dirt and oil. It is a sulfate-free formula and features a skin-soothing blend of ingredients that will leave the skin feeling refreshed and comfortable, never tight and dry. 

Step 2: Prevent and hydrate: Products that are highly effective and easy to use are most likely to be used consistently.  Solo Hydrating Defense is a lightweight, multitasking treatment serum that absorbs quickly and won’t cling to facial hair. It also has soothing properties to help leave skin feeling calm and comfortable. Daily use can help support the skin post shave without causing stinging or discomfort. This once-daily use product was created just for men’s unique skin needs and provides: 

+ Scientifically advanced antioxidant protection
+ Protection against environmental aggressors
+ Hydrating and calming benefits
+ Fast, visible results that were clinically evaluated in a variety of skin tones and types
+ Meaningful reduction of skin surface sebum levels

Impressive results in as early as 4 weeks.

Finally, step 3: create a daily sun protection habit. It might be the most important thing you do for your skin. A broad-spectrum sunscreen reduces your risk of skin cancer, protects against sunburn and sun damage, and helps minimize redness while preventing the early onset of wrinkles and fine lines.  

sunbetter SHEER SPF 56 Sunscreen Stick features 100%, non-nano mineral sunscreen actives that go on soft and smooth and blend easily without leaving behind a white residue. This formula provides an extraordinary level of protection against UVA (aging), and UVB (burning) rays. This convenient sunscreen stick is an especially great option for men because it’s not as heavy as a lotion and can easily be tucked into a golf bag or backpack for on-the-go application (don’t forget the back of the neck!) without a chemical smell or unpleasant odor. 

And then if my men are wanting a next level rejuvenating skincare routine, I recommend adding  AlphaRet Overnight Cream.  AlphaRet is an effective, yet non-irritating retinoid for nighttime use that improves the appearance of lines, wrinkles, uneven tone and texture and is perfect for a professional skincare newbie – regardless of gender. 

Effective skincare for men doesn’t have to be complicated. With a little commitment, consistency, and a few multitasking products, men can be on their way to building a daily skincare routine that becomes as second nature as brushing their teeth.

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